Wednesday, March 19, 2008

Writing to Persuade and Sell: Guidelines and Tactics
Presenter: Gary Lubarsky

Computer Express, Inc.
Computer Express, Inc. was established as a woman-owned business in 1983. Today, the Computer Express, Inc. family of companies (CEI, Computer Express International, CEI's Government Services Group, and CEIdirect) has grown to over 200 employees and consultants. We provide our clients with IT Staffing and Consulting Services on both a contract and fixed price project basis. In addition, we provide full time permanent placement services to clients in New England, the Southeast, and nationwide. Representatives of Computer Express will be at the December meeting and will be glad to meet with candidates and hiring managers. For more information about Computer Express, go to http://www.computerexpress.com.

Could you write a letter or an email that motivates someone to accept a face-to-face sales visit? Could you persuade somebody to part with hard-earned money, and make them feel good about it? Could you get somebody so excited about risking life and limb that they’d hand-deliver a check for the chance to do so?

Direct response copywriters can.

What does it take to get someone to act…now? How do you prepare to write a successful direct response effort? What are the key questions to ask yourself as you write? Gary Lubarsky will answer these questions, and more, during this dinner presentation.

Gary Lubarsky has 30 years of experience as a direct response writer and creative strategist, and he'll be sharing what he’s learned (and continues to learn) about the art and science of writing for direct response media. He'll share samples of what has worked (and one or two examples of what hasn’t) when he’s written for a diverse roster of clients, and will welcome your questions throughout his presentation. He promises an interactive and informative session.

Over the course of his career, Gary has worked for agencies (Epsilon, Mullen), companies (Wang, Cognos), and spent over 10 years as a freelance writer and creative strategist. Currently, he works as a Marketing Manager for Cognos, an IBM company.

5:45 - 9:00 PM - Dinner meeting
(6:30 - Dinner, 7:00 - Presentation)

Hilton Garden Inn
5 Wheeler Road, Burlington, MA 01803
Phone: 781-272-8800
Map and Directions

Payment received by March 16:
     $25 for STC Boston and Northern New England chapter members
     $15 for full-time registered students*
     $35 for other STC members and non-members

Payment received after March 16 (space permitting):
     $35 for STC Boston and Northern New England chapter members and full-time registered students
     $25 for full-time registered students*
     $45 for other STC members and non-members

* Student ID from an accredited college is required and must be shown at the registration desk prior to admittance.

Cancellations must be made by March 16 to receive a refund.

Registration and Payment Instructions

Contact Cindy Cookson, Accountant for the Boston Chapter, by e-mail or phone at 978-409-6112.